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Katerina Maxine logo

Branding: Katerina Maxine

The Client

Katerina Maxine fine jewelry takes timeless classics and transforms them into modern treasures making the jewelry striking yet uncomplicated. Katerina Maxine designs started out inspired by the lavish yet delicate arrangements of the Victorian era and the minimal, modern look of geometric shapes and feminine lines of the Art Deco period.

The Challenge

  • Goal: Update brand identity to reflect the firm’s style and sophistication, and tie a logo to the name.
  • Message: Brand offers high-end, unique, red carpet-quality designer jewelry.
  • Approach: Shape brand’s signature “KM” initials to form a recognizable crown.

Before

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Concept

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Execution

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